In order to respond to the growing complexity of today’s machines and plants, the ISW is developing flexible and 3D-supported user interfaces. Here, newest technologies from the gaming industry like Unity3D or Unreal 4 development environment are combined with the latest findings in the field of gamification – the use of game mechanisms in productive operations. The result is an operating concept based on direct interaction with the virtual image of the machine. The cam discs for a transfer press, for example, can thus be programmed by direct moving of the virtual axes, similar to the teach-in mode with robots.